Media Watch take ARN to task

Last night Media Watch had a story on a recent integrated client solution run by ARN across many of their metropolitan stations.

The solution involved a quick intro before playing the full Coles version of 'Down Down' by Status Quo. Then the announcer would back announce it with another throw-away Coles mention.

Clever client integration or an ad disguised as program content ?

Watch the full Media Watch story here and judge for yourself.

You can see the transcript here

Published on Tuesday, 07 August 2012 08:07



Disgrace(8:47am 07 Aug 2012)
Why would you soil your product by playing a 3-4 minute Ad? I hope everyone that was listening at the time switched to another station.
Anonymous(8:53am 07 Aug 2012)
This was an ad - ARN knew what they were doing. Why else would you play that shit song?
John Laws(9:43am 07 Aug 2012)
Brilliant strategy! You learnt from the best ARN. Say hello to my friends at ACMA for me
Clint wayward(10:13am 07 Aug 2012)
When no one is listening you've got to be smart, in any case no ones listening!!!

 Post Anonymously 

   I am a real live breathing human person

SCA has a vacancy for a Commercial Scheduler in Sydney. Details

 

 

7HO FM are looking for a Sales Manager. Details.

 
 
 
 

SCA are looking for an Assistant Content Director in Albury across Star FM and The River. Details.

 
 

2Day FM Sydney has a vacancy for a Breakfast Imaging Producer.. Details.

 

6PR has a vacancy for a Casual Producer. Details.

 

Grant Broadcasters has a vacancy for a Client Manager on the Sunshine Coast. Details.

 

 

2ST and 94.9 Power FM are looking for a Program and Content Director.Details.

 

 

Tasmanian Broadcasters has a vacancy for a Producer based in Launceston. Details.

 
 
 
 

SCA has a vacancy for a Breakfast Announcer in Rockhampton. Details

 
 
 
 

Grant Broadcasters has a vacancy for a Journalist and Breakfast Co-Host in the Riverland of SA. Details.

 

 

 

 

 

6PR is looking for a Casual Journalist. Details.

 

 

 

 

 

 

 

 
 
 

2Day FM is looking for an Announcer / Operations Support.  Details.

 
 

Recent Comments

Wayne McClean has been appointed Content Manager/Music Director for 96FM. Wayne will head up the content team at the station.

 

 

Tommy Jackett joins the Melbourne digital team as the Digital Content Producer 

 

 

 
 
 

Geoff Watts at 96FM is moving into a new position as Content and Marketing Specialist.

 

 
 

Perth radio legend Gary Shannon has joined  6IX.

 
 

Alison Donnellan is heading to Triple M Brisbane as their new Operations Manager.

 

Creina Chapmanis joining SCA as Head of Regulatory Affairs and Corporate Communications.

 

 
 
 

Rabbit is making the move to the Central Coast and will be joining Star 104.5’s breakfast show with Craig and Mandy.

 
 
 

96FM Content Director Brad McNally’s position has been made redundant. ARN confirmed his departure after close to a five year stint.

After close to 30 years with the company and five years in charge of Australia’s largest commercial radio group, Craig Bruce has departed Southern Cross Austereo as Group Content Directo

 

 

 

 
 
 
 

Oscar Gordon is the new Executive Digital Content Producer for both KIIS 1065 / KIIS 101.1. 

 
 
 
 

Nathan Soulsby has re-joined Nova Entertainment as their new Music and Commercial Partnerships Manager.


 

 

Most Read (Last 30 Days)

Adelaide Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Emergency Departments Are For Emergencies Campaign Department For Health & Ageing (Govt Of SA)
4. Woolworths Woolworths Ltd
5. Coles Coles Group Ltd (Wesfarmers Ltd)

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Woolworths Woolworths Ltd
5. Brisbane Boat Show Marine QLD

Central Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Bing Lee Bing Lee Electrics Pty Ltd
4. Ettalong Diggers Ettalong Beach War Memorial Club Ltd
5. Flight Centre Flight Centre Travel Group Ltd

Gold Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Pacific Fair AMP Ltd
4. Beds 'R' Us Beds 'R' Us Pty Ltd
5. Jupiters Hotel & Casino Echo Entertainment Group Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. The Royal Melbourne Hospital Home Lottery The Royal Melbourne Hospital Foundation
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. Woolworths Woolworths Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Vodafone Vodafone Pty Ltd
4. Nobby Kitchens Nobby Kitchens
5. Newcastle Permanent Home Loans Newcastle Permanent Building Society Ltd

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Woolworths Woolworths Ltd
4. Chemist Warehouse Chemist Warehouse
5. Vodafone Vodafone Pty Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Mortgage House Mortgage House Pty Ltd
3. Bing Lee Bing Lee Electrics Pty Ltd
4. Brydens Brydens
5. Woolworths Woolworths Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

 

1 2GB 12.8 (11.9) MRN
2ABC 702 8.6 (8.0) ABC
3 WSFM 8.2 (8.5) ARN
4 TRIPLE M 7.9 (7.2) SCA
5KIIS 1065 7.6(8.9) ARN
6smoothfm 95.3 7.2 (7.6) NE
7Nova 96.9 6.9(6.8)NE
8triple j6.3(6.5) ABC
  • 10+ share Mon-Sun, Survey 4/2015

Perth Ratings

1 Mix 94.5 14.3 (13.5) SCA
2 Nova 93.7 12.5 (11.3) NE
3 96FM 10.5 (10/9) ARN
4 triple j 10.3 (12.0) ABC
5ABC72010.1(9.8)ABC
6 hit 929 7.8 (7.2) SCA
7 6PR 6.9(7.2)MRN
8 6IX 6.4 (6.0) CAP
  • 10+ share Mon-Sun, Survey 4/2015
  • 96FM now owned by ARN / 6PR owned by MRN

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

 

1 3AW 12.1 (13.7) MRN
2 ABC 774 10.9 (11.5) ABC
3 Gold 8.7 (7.9) ARN
4 Triple M 8.6 (7.9) SCA
5 Fox FM 7.7 (6.9) SCA
6 smooth935 7.5 (7.4) NE
7 KIIS 101.1 7.3 (6.2) ARN
8Nova 100 6.3(6.3)NE
  • 10+ share Mon-Sun, Survey 4/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Canberra Ratings

  104.7 18.8 (18.5) SCA
  ABC666 15.3 (15.3) ABC
  Mix 106.3 13.9 (11.6) SCA
  Classic FM 8.6 (9.3) ABC
  triple j 8.2 (8.5) ABC
  2CC 6.1 (6.0) Capital
  2CA 5.5 (7.0) Captial
  Radio National 3.6 (3.0) ABC
  • 10+ share Mon-Sun, Survey 2/2015

 

Brisbane Ratings

 

197.3FM14.0(13.7)ARN
2Nova 106.9 13.2(12.3NE
3ABC61210.0(10.8) ABC
4 4MMM 9.8 (9.1) SCA
5hit105.3 8.3(8.0) SCA
5 4KQ 8.3 (7.7) ARN
6 TRIPLE J 7.8 (7.8) ABC
7 4BC 5.0 (4.9) MRN
84BC 4.5(5.0 MRN
  • 10+ share Mon-Sun, Survey 4/2015
  • B105 now hit105.3

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Adelaide Ratings

1 Mix 102.3 14.0 (14.3) ARN
2Nova 91.9 12.5 (12.4) NE
3 FIVEaa 12.0 (12.0) NE
4ABC89110.9(12.3) ABC
5 Cruise 10.4 (8.8) ARN
6 Triple M 8.8 (8.5) SCA
7triple j 7.6 (8.7) ABC
8hit1076.7(6.0) SCA
  • 10+ share Mon-Sun, Survey 4/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
SXL
0.940
-1.05%
APN News & Media
APN
0.505
-0.98%
Fairfax Media
FXJ
0.855
1.79%
Macquarie Radio
MRN
1.14
0.00%
Pacific Star Network
PNW
0.280
0.00%
Oceania Capital
OCP
1.16
0.00%
Ten Network
TEN
0.185
-5.13%
Seven West Media
SWM
0.830
3.75%
Nine Entertainment
NEC
1.66
0.30%
Prime Media
PRT
0.675
0.00%

Most Commented (All Time)