Radio Today

Media Watch take ARN to task

Last night Media Watch had a story on a recent integrated client solution run by ARN across many of their metropolitan stations.

The solution involved a quick intro before playing the full Coles version of 'Down Down' by Status Quo. Then the announcer would back announce it with another throw-away Coles mention.

Clever client integration or an ad disguised as program content ?

Watch the full Media Watch story here and judge for yourself.

You can see the transcript here

Published on Published on Tuesday, 07 August 2012 08:07



Disgrace(9:47am 07 Aug 2012)
Why would you soil your product by playing a 3-4 minute Ad? I hope everyone that was listening at the time switched to another station.
Anonymous(9:53am 07 Aug 2012)
This was an ad - ARN knew what they were doing. Why else would you play that shit song?
John Laws(10:43am 07 Aug 2012)
Brilliant strategy! You learnt from the best ARN. Say hello to my friends at ACMA for me
Clint wayward(11:13am 07 Aug 2012)
When no one is listening you've got to be smart, in any case no ones listening!!!

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1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
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7 2CC 7.0 (6.6) Capital
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Gold Coast Ratings

1 Gold FM 15.0 (17.1)* SCA
2 Hot Tomato 13.9 (12.3)* HT
3 Sea FM 8.8 (10.9)* SCA
4 triple j 7.6 (8.0)* ABC
5 ABC 91.7 FM 6.6 (5.6)* ABC
6 ABC612 4.2 (4.7)* ABC
7 4RN 2.7 (3.0)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * previous survey

 

Brisbane Ratings

1 97.3FM 13.0 (13.8) ARN
2 Nova 106.9 11.5 (11.7) NovaEnt
3 ABC612 11.5 (10.8) ABC
4Triple M9.69.1) SCA
5 B105 8.6 (9.4) SCA
6triple j8.4(7,5) ABC
7 4KQ 7.6 (8.0) ARN
8 Magic882 5.4 (5.0) Fairfax
9 4BC 4.1 (4.4) Fairfax
  • 10+ overall share Mon-Sun, Survey 6/2014
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Perth Ratings

1 Mix 94.5 13.6 (14.2) SCA
2 Nova 93.713.6 (12.4) NovaEnt
3 96FM 10.7 (10.7) Fairfax
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5 triple j 9.7 (10.3) ABC
6 6PR 9.6 (10.2) Fairfax
7 92.9 7.4 (8.0) SCA
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Auckland Ratings

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4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
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Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
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Wellington Ratings

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3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
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1 KOFM 15.3 (16.1)* SCA
2 ABC1233 11.1 (12.0)* ABC
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4 2HD 10.3 (8.8)* BOG
5 NXFM 9.7 (10.3)* SCA
6 New FM 9.3 (8.4)* BOG
7 Classic FM 4.7 (5.1)* ABC
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Adelaide Ratings

1 Mix 102.3 15.2 (15.9) ARN
2ABC891 12.2(10.9) ABC
3Nova 91.9 11,8(10.4)NovaEnt
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Wollongong Ratings

1 I98 23.8 (28.5) WIN
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2 2GO FM 13.2 (17.5) SCA
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4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
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5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
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ABC 774 11.0 (11.7) ABC
Fox FM 7.8 (7,8) SCA
Gold 7.6(7.2)ARN
Nova 100 7.3(6.8)NovaEnt
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CompanyStock IDPriceChange
Southern Cross Media
SXL
0.820
-1.80%
Fairfax Media Group
FXJ
0.780
-0.64%
Macquarie Radio Network
MRN
1.14
0.00%
Pacific Star Network
PNW
0.280
0.00%
APN News & Media
APN
0.770
-0.65%
Oceania Capital
OCP
1.42
0.00%
Ten Network
TEN
0.235
-4.08%
Seven West Media
SWM
1.63
0.93%
Seven Group Holdings
SVW
6.88
3.30%
Nine Entertainment
NEC
2.00
-0.25%
Prime Media Group
PRT
0.850
0.00%