Radio Today

Media Watch take ARN to task

Last night Media Watch had a story on a recent integrated client solution run by ARN across many of their metropolitan stations.

The solution involved a quick intro before playing the full Coles version of 'Down Down' by Status Quo. Then the announcer would back announce it with another throw-away Coles mention.

Clever client integration or an ad disguised as program content ?

Watch the full Media Watch story here and judge for yourself.

You can see the transcript here

Published on Published on Tuesday, 07 August 2012 08:07



Disgrace(9:47am 07 Aug 2012)
Why would you soil your product by playing a 3-4 minute Ad? I hope everyone that was listening at the time switched to another station.
Anonymous(9:53am 07 Aug 2012)
This was an ad - ARN knew what they were doing. Why else would you play that shit song?
John Laws(10:43am 07 Aug 2012)
Brilliant strategy! You learnt from the best ARN. Say hello to my friends at ACMA for me
Clint wayward(11:13am 07 Aug 2012)
When no one is listening you've got to be smart, in any case no ones listening!!!

 Post Anonymously 

   I am a real live breathing human person

 

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Canberra Ratings

1 104.7 17.3 (17.5) SCA
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5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
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Gold Coast Ratings

1 Gold FM 14.3 (15.0)* SCA
2 Hot Tomato 14.1 (13.9)* HT
3 Sea FM 9.5 (8.8)* SCA
4 triple j 9.4 (7.6)* ABC
5 ABC 91.7 FM 6.7 (6.6)* ABC
6 ABC612 3.3 (4.2)* ABC
7 ABC FM 2.9 (2.2)* ABC
  • 10+ Overall Share Mon-Sun, Survey 3/2014
  • * previous survey

 

Brisbane Ratings

1 97.3FM 13.0 (13.0) ARN
2 Nova 106.9 12.9 (11.5) NovaEnt
3 ABC612 9.4 (11.5) ABC
4B1059.0(8.6)SCA
5Triple M8.7(9.6) SCA
6triple j8.0(8.4) ABC
7 4KQ 7.5 (7.6) ARN
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Perth Ratings

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2 Nova 93.713.5 (13.6) NovaEnt
3triple j 10.4(9.7) ABC
4ABC720 9.6(10.1) ABC
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6 6PR 8.5 (9.6) Fairfax
7 92.9 8.4 (7.4) SCA
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Auckland Ratings

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4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
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Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
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Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
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Newcastle Ratings

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2 ABC1233 11.9 (11.1)* ABC
3NXFM 11.6(9.7)* SCA
4New FM10.0(9.3)*BOG
5 triple j 9.9 (10.8)* ABC
6 2HD 9.8 (10.3)* BOG
7 Classic FM 3.9 (4.7)* ABC
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Adelaide Ratings

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2ABC891 11.3(12.2) ABC
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Wollongong Ratings

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Central Coast Ratings

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2 2GO FM 13.2 (17.5) SCA
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4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
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3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
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Melbourne Ratings

1 3AW 12.2 (13.6) Fairfax
2 ABC 774 11.6 (11.0) ABC
3 Fox FM 8.5 (7,8) SCA
4Nova 100 7.8(7.3)NovaEnt
5Gold 7.2(7.6)ARN
6smoothfm 91.5 7.2(6.4)NovaEnt
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CompanyStock IDPriceChange
Southern Cross Media
SXL
1.00
0.00%
Fairfax Media Group
FXJ
0.760
2.70%
Macquarie Radio Network
MRN
1.18
4.89%
Pacific Star Network
PNW
0.300
0.00%
APN News & Media
APN
0.770
4.05%
Oceania Capital
OCP
1.27
0.00%
Ten Network
TEN
0.260
0.00%
Seven West Media
SWM
1.60
-0.31%
Seven Group Holdings
SVW
6.14
1.99%
Nine Entertainment
NEC
2.02
0.50%
Prime Media Group
PRT
0.890
1.71%