Media Watch take ARN to task

Last night Media Watch had a story on a recent integrated client solution run by ARN across many of their metropolitan stations.

The solution involved a quick intro before playing the full Coles version of 'Down Down' by Status Quo. Then the announcer would back announce it with another throw-away Coles mention.

Clever client integration or an ad disguised as program content ?

Watch the full Media Watch story here and judge for yourself.

You can see the transcript here




Disgrace(22:47 06 Aug 2012)
Why would you soil your product by playing a 3-4 minute Ad? I hope everyone that was listening at the time switched to another station.
Anonymous(22:53 06 Aug 2012)
This was an ad - ARN knew what they were doing. Why else would you play that shit song?
John Laws(23:43 06 Aug 2012)
Brilliant strategy! You learnt from the best ARN. Say hello to my friends at ACMA for me
Clint wayward(0:13 07 Aug 2012)
When no one is listening you've got to be smart, in any case no ones listening!!!

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