KIIS 101.1 extends partnership with Midsumma Festival
KIIS 101.1 Melbourne has announced that it will once again partner with premier queer arts and cultural festival Midsumma Festival.
It will be the second time that ARN‘s KIIS 101.1 will be the official media partner of the event.
At the annual Midsumma Carnival the KIIS 101.1 team put together a chill station for festival attendees, as well as creating colourful activations with promo giveaways.
The team also took part in the 23rd annual Midsumma Pride March yesterday.
“We are excited to partner with the Midsumma Festival for the second year in a row,” said ARN chief marketing officer Anthony Xydis.
“KIIS 101.1 reflects Melbourne in all its diversity and this iconic celebration of equality and inclusiveness is what this city is all about, whether it’s great music, art or just embracing a fun time with friends.”
The Midsumma Festival features over 170 events this week, before it wraps up this Sunday February 4.