BBC director of music warns radio could be killed off by streaming services
Radio is under threat from streaming services like Spotify and Apple Music.
At least that’s the view taken by BBC director of radio and music Bob Shennan, who told an audience at the UK’s Radio Festival that streaming services have “set their sights on radio.”
The Telegraph reports that Shennan spoke of the BBC’s need to offer more than just a daily schedule of programs, and that it must improve its offering of on-demand services.
“Like so many industries, broadcasting is adapting to the impact of the internet,” Shennan said.
“Whereas in years gone by my predecessors would today be eyeballing their competition across the UK radio sector, our competition isn’t even based on this island. The new competition set is global.”
He believes too that the BBC must make it easier for its listeners to find content on the BBC website and via its app.
Shennan didn’t forecast all doom and gloom though, and still sees a strong future for BBC Radio.
“Even in an age of streaming, with the tangible consumer benefits that brings, I believe BBC radio – in fact, all UK radio – plays an even more important role in the lives or our audiences and in ensuring the well-being of popular and classical music.”