ARN’s investment in iHeartRadio sees its podcast library become Australia’s largest

ARN‘s strategic investment in iHeartRadio Australia has seen the digital platform evolve to include the largest podcast library in Australia, following significant growth over the past 12 months.

iHeartRadio’s growing offering has seen it expand to host 1.4 million podcast episodes, taken from almost 12,000 contributors from around the globe.

The platform has grown to include 80% of the USA’s top 100 podcasts and nearly half of Australia’s top 100.

In the past year iHeartRadio has seen integration into Google Home and Amazon Echo, integration of targeted advertising technology and delivery system AdsWizz and hitting 1 million registered users.

“2017 was a huge year for iHeartRadio in Australia, said iHeart Radio Australia COO Geraint Davies.

” We have achieved the incredible milestone of 1 million users and the integration into smart speakers like Google Home, the second most commonly used audio streaming device after smartphones, will further drive listening hours via streaming and will mean further growth of our audiences across Australia.

“With the ongoing addition to the platform iHeartRadio has the most comprehensive podcast library in Australia with 1.4 million episodes.”

“2017 was a year of unprecedented investment in iHeartRadio by ARN, as part of ongoing implementation of our strategy to lead the industry in creating the future of audio entertainment,” added ARN CEO Rob Atkinson.

“Leveraging our radio assets – including audio and digital content – has been key to the innovative new content we offer across the iHeartRadio platform including live radio and show podcasts, as well as customised and curated stations.

“Since launching AdsWizz ARN, through iHeartRadio, has given advertisers a significant new digital audio market to engage with and strategically reach online listeners of our radio brands with targeted messaging.

“A key focus for iHeartRadio Australia was to become the leader in podcasting, which we have achieved with the launch of the largest library in Australia.”

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