Star FM’s ‘Year of Meat’ Calendar sells out in 40 minutes

We mentioned last week about the ‘Year of Meat’ calendar being cast, photographed and distributed by Tom & Olly at SCA’s Star FM in Albury.

The update is that the calendar launched on friday morning, and sold out in 40 minutes…and Star FM is now taking pre-orders for a second printing!

An excellent example of a strong, local story arc that has certainly got the local market engaged on-air and on social media – a fantastic effort by the SCA team in Albury to pull together what has been a great way to connect with Star’s target listeners.

You can follow the progress of the calendar, from the listeners choosing the, ahem, talent to be featured, the out-take photos, the signing sessions all around the market in shopping centres and even the cover shot featuring 2 naked Breakfast Announcers here, or scroll below for a couple of pics.

All money raised from the ‘Year of Meat’ calendar goes to Movember.