Star FM’s ‘Year of Meat’ Calendar sells out in 40 minutes
The update is that the calendar launched on friday morning, and sold out in 40 minutes…and Star FM is now taking pre-orders for a second printing!
An excellent example of a strong, local story arc that has certainly got the local market engaged on-air and on social media – a fantastic effort by the SCA team in Albury to pull together what has been a great way to connect with Star’s target listeners.
You can follow the progress of the calendar, from the listeners choosing the, ahem, talent to be featured, the out-take photos, the signing sessions all around the market in shopping centres and even the cover shot featuring 2 naked Breakfast Announcers here, or scroll below for a couple of pics.
All money raised from the ‘Year of Meat’ calendar goes to Movember.