Triple M Footy scores biggest radio audience for AFL and NRL as finals kick off

Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering 47% more audience compared to the closest commercial competitor, according to the GfK Survey 5 radio ratings results.

Triple M’s AFL coverage and expert commentary across Melbourne, Adelaide and Perth reported a cumulative audience of 626,000, while Triple M’s NRL coverage and commentary by the best has an audience of 471,000 across Sydney and Brisbane.

Triple M’s new all-local Rush Hour Drive shows across Australia this year, hosted by sporting legends and exceptional broadcasters, has been hailed a stunning success, reaching 868,000 people 10+ each week Mon-Fri 4-6pm.

SCA Head of Sports Content Ewan Giles says “Triple M’s footy coverage and sports shows continue to dominate adult listeners, with almost 50% more audience compared to the closest commercial competitor.”

“With the nation’s best line-up of league and AFL legends as our commentators, bringing listeners live and local broadcasts of all games, plus expert commentary, and pre- and post-game analysis, all delivered with Triple M’s unique irreverence, we are expecting more big things as finals kick off.”

SCA Chief Content Officer Dave Cameron says “We have a revered heritage of delivering the best footy coverage and commentary in the country and the ratings results demonstrate that formula is continuing to attract audiences.”

Among the Survey 5 highlights:

AFL National:

* #1 AFL broadcast in metro markets, reaching 626,000 people 10+ who tune in across the weekend on Triple M in Melbourne, Adelaide, and Perth.

Melbourne:

* 339,000 tune into Triple M 105.1 AFL each weekend

* #1 P10-54 share across all Melbourne FM stations during footy dayparts (Fri 1800-2230/Sat 1200-2230/Sun 1300-1930)

* #1 reach for people under 70, reaching 333,000

* #1 share for people under 70, with 9.9% – up from 9.5% last survey

* #1 reach for people 25-54, reaching 208,000 each week

* #1 share for people 25-54 with 11.8% – up from 10.1% last survey

Adelaide

* #1 footy 10+ share across all footy dayparts (Fri 1730-2200/Sat 1130-2200/Sun 1230-1900)

* #1 male share across all Adelaide FM stations during footy dayparts

* #1 reach for all people 10+, with 130,000 tuning into the Triple M 104.7 AFL broadcast each week– up from 129,000 last survey

* #1 reach for all people under 70, reaching 123,000

* #1 share for all people under 70 with 13%– up from 11.9% since last survey

* #1 reach for people 25-54, reaching 69,000 each week

* #1 share for people 25-54 with 15.7%

Perth

* #1 reach for all people 10+, with 157,000 tuning into the Triple M 92.9 AFL broadcast each week

* #1 reach for all people under 70, reaching 157,000

* #1 share for all people under 70 with 7.1%

* #1 reach for people 25-54, reaching 98,000 each week

* #1 share for people 25-54 with 8.3%

NRL National:

* Total weekend reach for Triple M NRL with 471,000 – up from 420,000 last survey

* #1 for people 10-69 – 469,000 – up from 414,000 last survey

* #1 for people 25-54 – 255,000  – up from 229,000 last survey

Sydney:

* Total reach of 310,000 people 10+ tuning into the Triple M 104.9 NRL broadcast each week – up from 257,000 last survey

* #1 reach for people under 70, reaching 309,000 – up from 253,000 last survey

* #1 reach for people 25-54, reaching 175,000 each week– up from 143,000 last survey

* #1 share for people 25-54 with 9.5%, up from 7.4% last survey

Brisbane:

* #1 reach of 161,000 people 10+ tuning into the Triple M 104.5 NRL each week

* #1 share for people 10+, with 8.1%

* #1 reach for people under 70, reaching 160,000

* #1 share for people under 70, with 9.3%

* #1 reach for people 25-54, reaching 80,000 each week

* #1 share for people 25-54 with 8.5%