Triple M Adelaide relaunch

Staff Writer

Triple M Adelaide has a new sound from Monday.

Expect to hear The Eagles, Bryan Adams, Led Zeppelin and the Beatles when the station takes on a classic format.

Southern Cross Austereo Head of Content Craig Bruce said: “We're really excited about how good this will sound.”

Radio Today has also learned a special guest will help the station celebrate the change.

“A very well-known, very high profile Australian rock star will be joining Triple M for the launch,” an insider told us.

Time will tell what affect the change of tact will have on Triple M Adelaide’s ratings.

In the last survey results they had a 7.3 per cent share of the Adelaide radio audience making them the seventh most listened to station overall.

Bruce said: "5MMM has dominated 25-54 males in Adelaide for years now, but we're greedy."

"We think with these changes we can build an even larger male profile and also win all people 25-54."

Have a listen The Classic launch piece.

Triple M Adelaide also recently announced they were changing up their breakfast and drive shows. Read more here.

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