Triple M Adelaide relaunch
Triple M Adelaide has a new sound from Monday.
Expect to hear The Eagles, Bryan Adams, Led Zeppelin and the Beatles when the station takes on a classic format.
Southern Cross Austereo Head of Content Craig Bruce said: “We're really excited about how good this will sound.”
Radio Today has also learned a special guest will help the station celebrate the change.
“A very well-known, very high profile Australian rock star will be joining Triple M for the launch,” an insider told us.
Time will tell what affect the change of tact will have on Triple M Adelaide’s ratings.
In the last survey results they had a 7.3 per cent share of the Adelaide radio audience making them the seventh most listened to station overall.
Bruce said: "5MMM has dominated 25-54 males in Adelaide for years now, but we're greedy."
"We think with these changes we can build an even larger male profile and also win all people 25-54."
Have a listen The Classic launch piece.
Triple M Adelaide also recently announced they were changing up their breakfast and drive shows. Read more here.