#thisislocal

Southern Cross Austereo  has launched  a new digital content initiative for regional Australia – #thisislocal.  

The idea came out of SCA’s Digital Bootcamp and is now up and running with The River and Star FM in Albury/Wodonga as #thisistheborder and in Townsville with 4TOFM and HOT FM as #thisistownsville.  They are the first two of twelve regions in 2016 slated for the their #thisislocal push.

SCA’s Brisbane Sales Team, in collaboration with OMD Brisbane, have partnered with Vita Group to bring this local initiative to life. Greg Radford, General Manager and Head of Digital at OMD said, “OMD Brisbane is excited to work with SCA in partnership with our client, Vita Group to increase the amount of local digital content available in regional communities. The campaign will also generate strong regional awareness for Vita via both digital activity and social integration across SCA’s extensive regional media portfolio.”

Vijay Solanki, SCA’s Chief Digital Enablement Officer noted “It’s great to see a concept grow from an idea to pilot and now roll-out.  It demonstrates both our connected digital and content thinking as well as our ability to deliver entertainment and information to a large proportion of regional Australia.  This winning concept came from our regional team who identified an opportunity for a new digital portal full of local content. It’s great to be able to partner with Vita on the roll-out of this program.”

You can a view and example of their work here.