New ways to engage with the younger end: Taster
The BBC in the UK is gunning for new ways to engage with younger audiences. Sounds like a familiar story?
It's all about making them feel like they are controlling the content they are consuming.
So they are launching a new interactive platform on BBC Radio 1 called R1OT. It's all about a different way of looking at online voting and social media interaction for the brand.
It's part of their new push called the BBC Tester – try, rate and share – a virtual tribe.
BBC Taster, which will work across TV, Radio and Online, enables the BBC to explore the future of content with audiences and offer them something completely new to try, rate and share.
For BBC Radio 1, they will be launching soon Radio 1 R1OT. It will bring a competitive element to online voting and will influence what happens on air.
“Want to influence what happens on Radio 1? Once you vote, you and your friends become part of a virtual tribe. The best R1OTers get a shout-out so your responses may go on air.”
Ralph Rivera, Director of BBC Future Media, says: “Innovation has been at the heart of the BBC since the birth of radio and TV, right through to the digital age – having pioneered products and services like the BBC Micro, Ceefax, BBC iPlayer and the first truly digital Olympics in 2012. BBC Taster is the next step, bringing together our editorial and technology experts and opening the process up for audiences. This will give us valuable feedback and technical insights, helping us further develop our ideas and work on those with the greatest potential.”
The BBC says ‘it’s also an opportunity to serve audiences something extra, utilising the BBC archive, additional and unseen material from BBC recordings or backstage footage.’