Strong Metro Revenue Growth
The commercial radio industry has recorded growth in metro advertising revenue of 8.6% for July. The figures from Commercial Radio Australia and sourced by Deloitte, showed the industry clocked over $61.893 million for the month.
The good news was spread across all markets. The biggest jump was in Adelaide up 11.51% to $5.828 million. Melbourne increased 10.31% to $19.078 million. Brisbane continued the trend up with an 8.43% increase to $9.843 million. Sydney up 7.65% to $18.926 million and Perth also grew 5.20% to $8.218 million. Overall
The revenue growth in July follows a good financial year total in metropolitan ad revenue reported last month, that saw the industry up 5.06%, to a total of $732.433 million.
Joan Warner, chief executive officer of CRA said, “The revenue figures are a very pleasing start to the new financial year.”
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.