SCA Hit London

Staff Writer

In a clever campaign to create lots of talk at media agencies, and give them a money-can't-buy experience at the Olympics, the Today Network have launched "Hit London" with Fifi & Jules plus Hamish & Andy.

All the key Southern Cross Austereo stars are involved in the campaign, recording a series of fun video messages that were sent to media agencies.

They then answer a simple question from the video that showcases client solution case studies from Switzerland Tourism, Holden and Sol Beer. Watch the Fifi & Jules one here.

Last week saw SCA Account Managers visit agencies to bring the London-theme to life by delivering gifts. Then a selection of agencies were treated to an English Breakfast on Friday.

From Monday July 30 Fifi & Jules will broadcast all week from London, capturing the excitement, emotion and energy from the first week of the Olympics.

Then it culminates in an exclusive VIP party in London with Hamish & Andy.

Southern Cross Austereo Head of Marketing, Nikki Clarkson said,

“We created the ‘Hit London’ campaign to showcase Southern Cross Austereo’s unique and effective client solutions, encouraging engagement within agencies by involving key talent and ultimately offering a money-can’t-buy experience”.

A massive campaign that will not only deliver great on-air Olympic themed content, but also engages the media agencies in a creative, fun and memorable way.

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