SCA Digital Engagement

Staff Writer

For the third consecutive month, SCA’s digital assets are leading the radio industry with Nielsen’s Digital Ratings for April out.

SCA also lead the charge in social media with a domestic engagement of 2.4m on Facebook, which according to the stats has them higher than any other radio competitors in the country.

April produced the biggest daily audience ever seen across SCA’s platforms with 357,758, Average Daily Unique Browsers, #1 for any radio group.

In addition, a Unique Digital Audience (UA) of 1.349 million visited SCA’s digital platforms throughout April 2016. The Hit Network is the #1 website for radio brands in Australia with 716,000 UA.

SCA’s Chief Creative Officer Guy Dobson said “Consistency is key for us at SCA; we are very much focused on continuing to provide our audience with the best and most engaging content. These current figures, particularly for social media, show that we are right on target and we only expect that our engagement figures will continue to grow.”



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