Ratings Preview: What to expect from Survey #7

Former Assistant Editor

As the year draws to a close, eyes will turn to the second last GfK ratings survey of 2018.

All will be revealed tomorrow, with Radio Today‘s comprehensive coverage of Survey #7 rolling in throughout the day.

We’ll bring you all the #1s and GfK Ratings Cards from 9:30am, with rolling coverage also including DAB+ Digital ratings, The Spin, and the latest update to The Mother of All Radio Battles between SCA’s 2DayFM Sydney and ARN’s KIIS FM Melbourne.

In the week following, Radio Today will also do a provide analysis and insight into the results for each market, diving into the raw numbers and breaking figures for each city.

So what are we expecting from Survey #7?

In Sydney, eyes will turn to Kyle and Jackie O on KIIS FM, and whether they can hold on to their #1 FM position they got back in Survey #6. Can Triple M Sydney be lifted out of the ratings doldrums ?

Will 2DayFM or 2Day Breakfast make any sort of gains to take momentum into the new year? And where will Nova’s Greatest Hits Workday sit after a slight dip last book?

In Melbourne, expect the battle for #1 on FM to continue to rage on between Fox FM, Gold104.3 and smooth 91.5. The same three stations will also battle it out for top spot on Breakfast.

Will new Gold FM Breakfast show Christian O’Connell arrest his rating decline?

There were some big movers in Drive last book in Melbourne too, so we will find out whether Hughesy & Kate can regain their lost listenership, and whether Kate, Tim & Marty can finally make meaningful gains in their home city.

And Will & Woody finally make some ratings headway on Drive?

Brisbane should remain one of the tightest races in the country, but can 97.3FM continue to keep touch with Hit, Triple M and Nova?

Expect Adelaide’s Mix102.3 to correct its downward momentum after falling in Survey #5. Triple M is its closest competitor, but can Triple M or any other FM station go anywhere near closing the gap with Mix?

In Perth, the two-horse race between Nova and Mix94.5 should continue, as the two stations slog it out for supremacy for People 10+ and on Breakfast. Hit92.9 has had a good year with its new Breakfast show, and we could see them continue to make ground on the Top 2.

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