The Mother of All Radio Battles: Time to declare a winner
This year shaped up for the mother of all radio battles, but perhaps not the one you were expecting.
Both stations went into the year are expecting positive turnarounds, so how did they fare?
With the final GfK survey result of the year released this morning, we can officially declare KIIS 101.1 the winner, under the direction of ARN’s Duncan Campbell and former 2DayFM content director, Derek Bargwanna.
They finish the year with a 6.1% share of listening overall among People 10+, while Breakfast show Jase & PJ end the year on 5.7%.
2DayFM certainly struggled to make an impact this year, and despite the best efforts of SCA’s Guy Dobson and Gemma Fordham, the station finished with 5.4% overall.
On Breakfast, their show that ends the year with a lineup of Ed Kavalee, Grant Denyer & Ash London – end the battle with 4.6%.
Perhaps the tightest aspect of the battle came on Drive, with Hughesy & Kate having their lead overtaken in the final book of the year, handing line honours to Will & Woody.
Here’s how the battle finished:
So where to from here?
Let us know what you think happens to these stations next year in the comments.
You can also catch up on all the rest of the results, ratings cards and talking points from the final survey of 2018 here.