Top in Melbourne. Tough in Brisbane: Greg Byrnes on GfK Survey 4

Tapt Media's Greg Byrnes. Image supplied.

Top day for Melbourne and Sydney. Tough one for Brisbane.

That, in a nutshell, would sum up the Tapt Media scorecard in the latest radio ratings.

3AW’s Goliath-like Breakfast team of Ross Stevenson and Russel Howcroft are back over a 20.0 share. 2GB’s Ben Fordham is still the clear #1 in Sydney Breakfast, just shy of a 15.0 share. But Brisbane’s 4BC remains the Tapt Media problem child – losing both TSL and cume.

In his post-GfK Survey 4 interview with Radioinfo’s Steve Ahern, Tapt Media’s National Head of Content Greg Byrnes says overall, the latest numbers show consistency and dominance in key shifts and markets.

And he says Tapt Media’s streaming numbers are remarkable.

“The audience is finding this new way of engaging.”

Further monetising YouTube is part of Tapt Media’s wider digital focus:

“Because that’s where the opportunity lies,” says Byrnes. “Maintaining our strength and our base, but also looking at new avenues (and) new revenue streams.”

“We all need to grow.”

As we move towards the pointy end of the AFL and NRL season, Byrnes says Tapt Media’s in-sync listening – where footy fans sync up radio calls with their TV – is also proving popular.

“It’s such a wonderful way to engage with our live sport content.”