Radio revenue ‘patchy’
Commercial Radio Australia has today released the revenue results for the nine months YTD describing them as 'patchy'.
Total advertising revenue for the period decreased by 0.39% for the five metropolitan markets to a total of $507.1m with the falls driven primarily from the Sydney market.
Sydney was down 2.76% to $155m
Melbourne is up 0.25% to $153m
Brisbane is up 0.55% to $83m
Perth fell 0.42% to $68m
and Adelaide grew 4.08% to $48.1m
“The radio industry continues to show itself as a very resilient market in tough trading conditions, with some markets recording growth, but others more patchy results,” Commercial Radio CEO Joan Warner (pictured) said.
The individual March 2012 figures for the five metropolitan markets decreased by 3.41% pcp to $57.3m, with Sydney and Melbourne falling significantly and the other markets showing increases. Growth was recorded in Brisbane, Adelaide and Perth but the biggest markets of Sydney and Melbourne fell.
Sydney was particularly poor with March revenue declining by nearly 10% pcp to $17.5m.
“Brisbane had a strong March, and Perth also performed well, but the past several months have shown a flattening of the market and a tougher overall trading environment, with Sydney particularly not performing as well“ Ms Warner said.