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BY RadioToday Network June 5, 2026
What's New September 5, 2025
Radio is the sound of summer: CRA
Reporter
With the weather warming up, the AC isn’t the only thing we’ll be turning up.
Commercial Radio & Audio (CRA) says across summer, commercial radio remains hot property, with its core 25–54 audience growing 5.5%.
CRA CEO Lizzie Young says it’s also the time when high-value consumers have the most headspace for brands to cut through.
“The numbers tell the story: time spent listening to weekend breakfast is up +2%, weekend drive is surging +11%, and overall reach 10+ stays strong all season long.”
“From long road trips to lazy weekends, summer delivers more listeners, not less. While some other media habits take a holiday, radio keeps audiences switched on and engaged.”
“This is the sound of summer success. And it’s playing on commercial radio.”
Find out more about the GfK Summer Listening insights here.
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BY RadioToday Network June 5, 2026
Firstly ‘Sound of Summer’ cracking creative…
Secondly, Im assuming these numbers are coming from a survey funded by the radio industry?
When is the last time you heard radio playing on a beach or a cafe?
It’s all Spotify playlists.
Who is funding these “surveys” ?
@mel – I have been into 6 stores today in a regional town.
All have the radio on… but they’re all listening to 2GB… not a single one has the Community station, MMM or HIT playing.
The issue isn’t their willingness to listen, it’s 100% that they are being served content they do not connect with.