NOVA Entertainment enters app wars with The Player
NOVA Entertainment is the latest major broadcaster to create a new digital platform for its audio and content offerings.
The platform will be known as The Player, and is designed to be a centralised listening location for audiences to explore its radio, streaming, DAB+, news, podcasting and Red Room offerings.
The business said it is a natural progression and comes in response to the growing audience appetite for on-demand audio, including consuming traditional radio content via digital channels.
The Player will be branded in line with NOVA Entertainment’s core products, with consumers choosing which option to interact with. There will be The Nova Player, The Smooth Player, The FIVEaa Player and The Star 104.5 Player.
The Nova Podcast Player will also be launched shortly, and will aggregate all original and partner podcast content from across the Nova Entertainment Podcast Network.
“The Player is designed to make it easy for our listeners to not only access the content they love, but also discover more of it – on demand, wherever they are,” NOVA Entertainment told Radio Today.
The Nova Player will house its Red Room Unlocked offering, which acts as an archive to some of the most popular live experiences put on by Nova as well as additional behind-the-scenes content.
Nova’s increased focus on digital audio and online content is in line with its competitors, with Southern Cross Austereo (SCA) putting its new LiSTNR platform at the centre of its offering.
The Australian Radio Network (ARN), meanwhile, has an ongoing licensing agreement with the iHeartRadio platform.