NOVA Entertainment enters app wars with The Player

Editor & Content Director

NOVA Entertainment is the latest major broadcaster to create a new digital platform for its audio and content offerings.

The platform will be known as The Player, and is designed to be a centralised listening location for audiences to explore its radio, streaming, DAB+, news, podcasting and Red Room offerings.

The business said it is a natural progression and comes in response to the growing audience appetite for on-demand audio, including consuming traditional radio content via digital channels.

The Player will be branded in line with NOVA Entertainment’s core products, with consumers choosing which option to interact with. There will be The Nova Player, The Smooth Player, The FIVEaa Player and The Star 104.5 Player.

The Nova Podcast Player will also be launched shortly, and will aggregate all original and partner podcast content from across the Nova Entertainment Podcast Network.

“The Player is designed to make it easy for our listeners to not only access the content they love, but also discover more of it – on demand, wherever they are,” NOVA Entertainment told Radio Today. 

The Nova Player will house its Red Room Unlocked offering, which acts as an archive to some of the most popular live experiences put on by Nova as well as additional behind-the-scenes content.

Nova’s increased focus on digital audio and online content is in line with its competitors, with Southern Cross Austereo (SCA) putting its new LiSTNR platform at the centre of its offering.

The Australian Radio Network (ARN), meanwhile, has an ongoing licensing agreement with the iHeartRadio platform.

Read more: LiSTNR vs iHeart: Has SCA’s move reset the market?

ARN and SCA post record digital audio listening numbers for May

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Annonymous
1 Jul 2021 - 2:01 pm

Only about 5+ years behind everyone else but they got there in the end!

Copy Paste
1 Jul 2021 - 2:51 pm

Wow “The Player” Looks a LOT like UK’s “Global Player”!

Dradio
1 Jul 2021 - 2:55 pm

This looks exactly like Global Player in England!

What Happened to Originality
1 Jul 2021 - 9:48 pm

Hmmmmm…. with ‘Turn Up The Feel Good’ and now the Nova Player – it seem’s we have an Aussie version of Heart UK!

PJC
1 Jul 2021 - 10:42 pm

@Copy Paste, Dradio – that’s exactly what I thought!

The cruisiest branding and marketing gigs in radio must be at NOVA Ent – basically just take everything from Global and whack ‘Nova’ on it. Do NOVA Ent and Global have some sort of secret shared IP agreement no one knows about?

Bravo
2 Jul 2021 - 9:34 am

@Copy Paste and @Dradio – similar look and feel I agree but hey I don’t think it’s a bad thing.

It’s a great experience and can see potential for more to come, well done team Nova.

Tristan@gmail.com.au
2 Jul 2021 - 12:51 pm

That is the Global Player. Obviously Nova have licensed this Player – a bit like taking Smooth FM from Global as well. I expect this will limit their ability to adapt app to change given it was conceived, built and managed in the UK.

Anon
2 Jul 2021 - 10:30 pm

At least they got the spelling right.

The Playa
5 Jul 2021 - 7:11 am

Cannot wait for Super RadioNetwork’s app. It’s called “Kasset”, where they get their audience to send in stamped self addressed envelopes and mail out daily episodes of John Laws for $5 per 90 min TDK tape.

WatchingTheWorldBurn
5 Jul 2021 - 9:23 pm

If only they named it “the playr” to have some SCA cool.

Tbh, crap name with no thought. I’m sure they think it will become common use in conversation. This will probably end up going the way of GOAT.

The current marketing team at NOVA aren’t doing the brands any justice. Example, the current outdoor (buses) from 200m away looks like “hova” with that abomination of “nova boy” (should it be “nova they” for 2021?) perched on top of the N.

Comical.

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