New radio chapter: SA Premier officially launches Adelaide’s KIIS 1023
Adelaide radio has embarked on a new chapter, with Mix 102.3 officially relaunching as KIIS 1023 today.
The opening broadcast saw South Australian Premier Peter Malinauskas formally switch on KIIS 1023 and host the station’s first hour from 8am to 9am.
The launch of Adelaide’s newest radio station was celebrated with a series of firsts, including the very first song played on KIIS 1023 with Get It Done by South Australia’s own Guy Sebastian, marking the official start of the station.
Listeners also heard the Premier give away the first major prize on KIIS 1023, a set of Ed Sheeran double passes, framed as part of the launch celebration.
Callers who made it to air during the hour were awarded a ‘KIIS Day,’ a symbolic day off given to them by the Premier himself to mark the station’s debut.
Head of the KIIS Network Derek Bargwanna said the rebrand represents an evolution rather than a departure, delivering a fresh sound while maintaining the familiarity and variety audiences have come to expect.
“This is a huge moment for Adelaide radio as KIIS 1023 gives us the opportunity to lift the energy of the station and create bigger, more engaging moments on air, while still delivering the variety Adelaide listeners expect.”
KIIS 1023’s Breakfast program will air from 6am to 10am weekdays and be hosted by South Australian media personality Bec Morse. Bec will lead a Most Music Breakfast as the station counts down to the highly anticipated return of one of Australia’s most recognisable radio duos later in the year.
From 1 April, Ben & Liam will officially return to Adelaide radio, taking over the breakfast program on KIIS 1023 (as Radio Today reported earlier this month – Nova has enforced a non-compete clause in Ben and Liam‘s contract, preventing them from going to air on the KIIS Adelaide breakfast show until after the exclusion period).
Across the workday, KIIS 1023 will remain local, with Ryan ‘Burgo’ Burgess hosting weekday’s from 10am to 3pm, playing a soundtrack shaped for Adelaide’s workday and reinforcing the station’s commitment to local voices and content.
Wasn’t Cruise 1323 meant to also change to GOLD 1323?
So, Michelle Murphy gets made redundant, only for burgo to take over the shift?
Sounds like it’s the boys club behind the scenes that requires a makeover… #JobsForTheBoys
Kiis your ratings goodbye; multi skilled people are the survivors. More the sad state on the industry at mo, one job is not enough! I’m will always stick up for the gals, but I do hate ‘the boys club’ accusation as the quick and easy slag off when sometimes it is just ‘business’
Will KIIS Dance make its way to Adelaide on Friday and Saturday Night. But KIIS 1023 still retains its Hot AC format from its previously branded Mix, but with a focus on more hit music. Expect the Friday and Saturday Nights some old school party classics like the Macarena, Michael Jackson, Madonna and Cha Cha Slide.
Good on you Burgo. Eliminate the competition and then do their jobs. Things went downhill when Lowe and then Clarke left.
Paul, like some other announcements from last year’s splashy upfront, I think that change has been quietly shelved. But there is now a separate Gold Adelaide station on DAB+ and iHeartRadio.
@Daniel G: Would it be much of a stretch to suggest that the decision to launch a separate Gold DAB+ station in Adelaide might be a sign that ARN have plans to eventually sell Cruise 1323?
Afterall, it is the only metropolitan AM station the company has these days after 4KQ was offloaded to SEN in 2022!
Why is the Breakfast show extended to 10am before the “all repeat workday”-should be 9am.