More Sessions for the National Radio Conference
CRA has announced three more great sessions for this year’s National Radio Conference on the Gold Coast on October 9. Here’s the low down on each.
It’s a hot topic in media – but what is it all about? A panel of cross industry leaders will explore this phenomenon. Moderated by Mumbrella editor, Alex Hayes, the session will discuss what the term actually means, how it is being implemented by various media, the driving forces behind programmatic and what the future of programmatic may look like.
The panel will feature Nova Entertainment’s Cathy O’Connor, Peter Wiltshire from Nine Entertainment, Simon Ryan from Carat Aus & NZ, Mark Hollands of The Newspaper Works and Mike Tyquin from Adshel.
Earned, Owned and Paid Media:
Another headline session at the conference: Earned, Owned and Paid Media will feature Mindshare’s Clay Gill, Ian Perrin from Zenith Optimedia, Dan Robins from OMD, SCA’s Vijay Solanki and be moderated byformer managing editor of Ad News and now with MCN, Paul McIntyre. The panel will explore the concepts of earned, owned and paid media and its impact on, and place in relation to, traditional media.
Featuring SCA’s Fifi Box, Nova’s Ryan Fitzgerald, MRN’s Ben Fordham and SCA’s Charli Robinson and moderated by Sam Mac. They will talk about the death of the three hour radio shift and how personalities are “on-air” 24/7 remaining accessible to all day, every day. It will tap into the rise and importance of social media.
Get your tickets for the National Radio Conference.