Mix’s Sisterhood of the travelling pants
The great radio stations recognise that in amongst the music positioners, the branding of talk hosts, the promotional tactics, the breakfast stunts, there is a place for something slightly more personal to listeners.
K-Rock Geelong gave a great example of this a couple of weeks ago (here) raising awareness for mental health, and Mix 106.5 in Sydney have been doing their bit to raise awareness and funds for the White Ribbon Charity, which campaigns against domestic violence.
Claire Hooper from the Mix Breakfast show apparently is a seamstress of some talent, earlier in the year she made a pair of 'one size fits all' harem pants that she has sent on a trip around the world. The idea is that once 50 people have worn the pants, Mix will donate $5000 to the White Ribbon Foundation.
So far the pants have been all over Sydney – worn by Kristina Keneally and David Campbell, they have been to Hoopers hometown of Perth, and they have now made the news in Las Vegas on FOX TV. An excellent example of leveraging the reach and power of radio to drive change, and the White Ribbon Charity, chosen by Hooper, is a great cause.