Kyle & Jackie give away a pair of boob jobs

Staff Writer

Kyle & Jackie O on KIIS 106.5 in Sydney have again either pushed the boundaries of good taste, or managed to get people talking about their show, depending on your point of view. Or perhaps both.

But in 2016, in a highly competitive radio market like Sydney, there is plenty to be said for having the market talking about you.

The latest tactic on KIIS is to give away a boob job for a listener and her mum.

The winners will be awarded $24,000 to have breast enlargement surgery, and all entrants are required to provide their bra size, a photo of them and their mum, and a written explanation as to why they’d like the prize.

Speaking to, the Director of Body Positive Australia, Sarah Harry, was outraged saying: “What a sad gift to be sending your children on Mother’s day that the most important thing about you is what you look like.

Mother’s should be recipients of gifts this Mother’s day which reflect how their kids feel about them as a person rather than a message that they aren’t good enough and need to surgically alter themselves.”

However KIIS are in the business of driving ratings, and whatever some may feel about the morality or otherwise of the tactic, it certainly has obtained mainstream coverage and talk.

You can read more about the KIIS promotion here.

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