CRA’s Joan Warner on radio’s state of play during COVID-19 outbreak
As the impact of coronavirus is felt by radio presenters and the industry in general, Commercial Radio Australia’s CEO Joan Warner has addressed the state of play for Aussie radio.
Warner’s message appeared in CRA’s new Radio Alive newsletter, and saw her speak about the importance of radio in times of crises as well as plans for radio to keep broadcasting in tough times.
“As the world grapples with the coronavirus outbreak, radio has a more important role than ever to keep our audiences well-informed,” Warner said.
“Isolation policies, remote working, closures of community meeting places and rapidly changing circumstances mean listeners and businesses will rely on radio for information, entertainment and to stay in touch with breaking news relevant to their local area.
She explained that all 260 commercial radio stations in Australia have contingency plans to work through emergencies.
“The full impact of the coronavirus on ad spend and the media and marketing industries is uncertain, but what is clear is that it’s essential for governments and businesses to keep communicating with their customers during these challenging times, and radio remains an important and effective channel,” Warner added.
Finally, Warner highlighted the need to remain focussed on both short and longer-term strategies to grow radio audiences and revenue.
“The industry will manage short term priorities but stay focused on our medium and longer term strategies to grow radio audiences and revenue through the development of podcasting, the introduction of hybrid measurement, the industry ad buying platform RadioMATRIX, DAB+ and voice tech.”
“Thanks to the teams both on and off air, who continue to ensure radio delivers a trusted and reliable service to all our customers.
“I hope you and your families and colleagues stay safe.”