Jane Hall “Breakfast radio needed a shakeup”
Mix 101.1 Melbourne's Jane Hall has been profiled in the Fairfax press today, speaking about the 'Chrissie & Jane' Breakfast show, and their intent to take advantage of the shakeup in the Melbourne Breakfast landscape.
Hall has commented on the dynamic of their show, saying:
"I don't think we ever go a day thinking we've got it mastered but I think I am a hell of a lot more knowledgeable about radio and what works and what doesn't than I was a couple of years ago."
''The key is simple and that is to be relatable. We find our listeners want to hear their lives reflected in what we're talking about. If we've enjoyed any success at all it's down to that.''
The 'Chrissie & Jane' show has had a challenging two years of ratings, however with the departure of Fox FM's 'Matt & Jo', and Nova's 'Hughesy & Kate', Hall sees 2014 as their opportunity:
''Those teams are fantastic, but it was time for them to hang up their boots for whatever reason. 'They've moved on to greener pastures and left the road clear for us to zoom on in and that's what we're trying to do.
Breakfast radio has needed a shake-up and it's got it. We think it's levelled the playing field.''
Hall speaks highly of Chrissie Swan:
''You see the best and the worst of each other in breakfast radio. With Chrissie, what you see is exactly what you get. She shies away from nothing. She's opinionated in the best way and I believe incredibly supportive on air. We've worked out a bit of yin and yang approach, where we're not carbon copies of each other and we're not afraid to tell each other when we're not in agreement."
''I'm consistently surprised by her bravery and buoyancy in the face of that sort of negative press and she puts it out there, so she cops whatever comes her way and she does so with the understanding that that's life in the public eye and that you can't have it both ways."
The Chrissie & Jane show started the year with an 'up' survey, improving from a 5.0% to a 5.4% share in the first survey, and ranked in 5th place of the commercial FM stations, a ranking and share they, and ARN, will be expecting improvement on given the market movements in Breakfast in Melbourne in 2014.