“It’s not the survey we wanted”: Craig Hutchison on 1116 SEN’s Survey #4 results
Pacific Start Network CEO and managing director Hutchison spoke with SEN host Jack Heverin for what’s become a traditional post-survey video release by the network.
The Melbourne network fell overall to 3.1% for People 10+ (-0.3), something Hutchison admitted was a less than ideal result.
“To be candid, it’s not the survey we wanted,” he said.
“We’re restless to be a great business. We’d like to be accelerating a little quicker than we are.
“After three surveys of growth, we would have preferred to see another jump in today’s results. We feel we’re on the right journey in our pursuit of the 25 – 54 male sports fan in Melbourne.”
There were some positives to take away for SEN, with an increase in cume, up 22,000 listeners in their target demographic of Males 25-54, while Breakfast team Garry Lyon and Tim Watson also rose fo 7% (+0.3) in that demo.
“In the areas where we’re targeting, we are really pleased. And the station itself, I’m rapt with.”
Hutchison has a positive outlook, especially with AFL finals time on the horizon.
“With some positive digital and audience markers, we look forward to continued growth as we come into the all-important AFL finals crunch time and the trade season, but our work is never done.”
Watch the chat in full below:
"Certainly some positives in the 1116 SEN business, some areas we'd like to improve and in the Crocmedia business some good wins". CEO Craig Hutchison Read more on the Survey 4 results: https://sen.lu/2m3bIvfThanks to AR Property Investments Pty Ltd – learn about property investment one on one.
Posted by Crocmedia on Monday, 9 July 2018