hit107 – the launch

After 34 years on the Adelaide radio dial SAFM is gone forever.

At 8am Adelaide, a new era launched with hit107. 

Targeting young women in their 20s with a promise of ‘playful, social and colourful’ radio. 

Hear the launch audio:

https://radiotoday.com.au/music/hit107 intro use.mp3

or HERE.

Music quantity in Breakfast appears to be a focus with the first half-hour seeing 5 songs played. The first 5 songs on hit107 were:

Hilltop Hoods – Cosby Sweater

Calvin Harris – Blame

Lily Wood & The Prick – Prayer in C

Meghan Trainor – Lips are moving

Echosmith – Cool Kids