hit107 – the launch
After 34 years on the Adelaide radio dial SAFM is gone forever.
At 8am Adelaide, a new era launched with hit107.
Targeting young women in their 20s with a promise of ‘playful, social and colourful’ radio.
Hear the launch audio:
https://radiotoday.com.au/music/hit107 intro use.mp3
Music quantity in Breakfast appears to be a focus with the first half-hour seeing 5 songs played. The first 5 songs on hit107 were:
Hilltop Hoods – Cosby Sweater
Calvin Harris – Blame
Lily Wood & The Prick – Prayer in C
Meghan Trainor – Lips are moving
Echosmith – Cool Kids