Growth In April

The commercial radio advertising market has recorded growth across all metro markets throughout April, up 6.5%.

$60.110 million was secured according to figures sourced by Deloitte and released by industry body Commercial Radio Australia (CRA).

The 2016 Metropolitan Commercial Radio Advertising Revenue figures show that all five metropolitan markets recorded growth in April.   Brisbane had another strong month up 10.49% to a total of $9.296 million; Melbourne was up 8.36% to $18.930 million; Sydney increased by 5.40% to $18.184 million; Adelaide was up 5.49% to $5.613 million and Perth was up 1.26% to $8.086 million.

CRA chief executive officer, Joan Warner said: “Radio advertising used alone or with other media consistently increases ROI and continues to provide a cost effective and quick to market option for advertisers.” 

The growth across April took total revenue for the five markets for the ten months of the financial year to $632.616 million, up 6.06% on the same period in 2014/15.

For the ten months ending in April, Adelaide stations showed strong growth of 11.42% to $58.894 Melbourne was up 6.29% to $193.663 million; Perth increased by 5.61% to $87.569 million; Sydney stations recorded a 5.48% rise to $193.769 million and Brisbane stations rose by 4.18% to $98.722 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.