Driving radio audience growth: GRÄETZ Media Group launches new division

GRÄETZ Media Group CEO Jarrod Gräetz

GRÄETZ Media Group has launched a new division, created to help radio stations drive audience growth and increase revenue through four innovative products.

Changing listener behaviour and declining revenue have brought about major challenges for radio stations fighting to keep up.

GRÄETZ Media Group’s new division – The Äudience Company – is designed to provide stations with the tools they need to thrive in today’s evolving radio landscape.

In keeping with GRÄETZ Media Group’s catchphrase ‘We grow audience and revenue … even when the radio is off,’ the integrated MAX suite – MAX Audience, MAX Revenue and MAX Music – is crafted to leverage stations’ existing strengths, tap into their digital potential and strengthen both audience engagement and advertiser impact beyond live broadcasts.

Additionally, The Äudience Company has partnered with RadioAnalyzer, an advanced research platform that delivers radio stations real-time insights into listener behaviour.

GRÄETZ Media Group says this system allows stations to track the week’s most popular songs and their scores, as well as monitor responses to talk-based content, instantly and at a lower cost than traditional music research.

GRÄETZ Media Group CEO and Australian radio industry veteran Jarrod Gräetz says “Reach listeners beyond broadcast, keep them longer, and give advertisers more ways to win. That’s why we built The Äudience Company: to grow your audience and revenue, even when the radio is off.”

Find out more about The Äudience Company here.