Dating in the dark: 2Day FM launches bold new social experiment
2Day FM’s The Jimmy & Nath Show with Emma has just launched a social experiment to spice up the airwaves.
Dating in the Dark is a bold new dating format where love is blind and the awkward first dates are broadcast live for all of Sydney to hear.

How it works: Two singles who’ve never met are sent on a blind date and get to know each other in complete darkness. No cringey bios, no endless swipes, just conversation and chemistry (or lack thereof).
2Day FM listeners are right there with them, thanks to infra-red cameras capturing what they can’t see. Will it be a love story for the airwaves, or an awkward disaster? Either way, it’s already proving to be highly entertaining, with 2Day FM listeners calling in with their hot takes and commenting on the social videos.
The first couple, Dakota and Tahlia, have gone on two dates and there are already red flags flying, awkward silences, and shocking confessions.
The dating episodes are twice a week.
*Images supplied
Neither bold or new. This launched on Dutch TV in 2007, then the US in 2009.
This is not bold, or new. It was on Fox 8 in 2010. Then again, I suppose nothing about 2DayFM is bold or new.
Given the less than stellar ratings for 2DayFM breakfast (in Survey #4 they got just 0.2% more than Hughesy, Ed & Erin during their final full survey at roughly the same point last year), you’d think they could come up with a more interesting way of bringing new listeners in than merely ripping off an old reality TV format.
Is it YesterdayFM ? It’s nothing new… seriously, with CADA being very popular in Sydney on FM and DAB+ , still don’t understand that rebranding…
2GB’s Brian Wilshire had “Midnight Matchmaers” during the 1980s.
While there were no blind dates, candidates would phone in for a match. Interested listeners would write in to the candidate care of the station.
Interested parties decide to go for a date and procede for further interactions.
There were several successful marriages resultung frim the show.
Generic show launches generic format. More at 11.