Commercial radio unites for Canteen’s Bandanna Day

Several of Australia’s major commercial radio networks – ARN, NOVA Entertainment and SCA – are coming together for the first time to support young people impacted by cancer through Canteen’s Bandanna Day.

From today (October 1), a radio commercial featuring Hamish Blake (SCA), Michael “Wippa” Wipfli (NOVA Entertainment) and Woody Whitelaw (ARN) will air across all three networks.

Running throughout October, the campaign demonstrates radio’s unique ability to spark conversations and unite communities for an important cause.

Canteen’s Bandanna Day, held on 30th October this year, is the charity’s flagship fundraising and awareness campaign. An iconic event, supported by schools, workplaces and individuals around the country, Bandanna Day has raised more than $35 million.

As Canteen celebrates its milestone 40th year, the charity – founded by young Australians, for young Australians – is embracing its spirit and trying something new and bold.

“This incredible show of unity from Australia’s biggest radio networks sets a new benchmark for an industry-wide collaboration,” said Siona Hardy, CEO of Canteen Australia (pictured above).

“Bandanna Day comes at a critical time. We are seeing more young Australians being diagnosed with more aggressive and progressed cancers. And we don’t know why. Bowel cancer alone has surged by 370%.”

“With 85% of our funding coming from the community, partnerships like this are vital to ensure Canteen can continue to deliver life-saving and life-changing support to young people impacted by cancer.”

“We hope this collaboration inspires other industries to unite in driving donations that provide real support when it’s needed most – and to send a powerful message to young Australians impacted by cancer: you are not alone.”

Lizzie Young, CEO of Commercial Radio & Audio (CRA), said “This campaign represents a defining moment for commercial radio, as our members – ARN, Nova Entertainment, and SCA – have united for an important cause. By turning up the volume on Canteen’s Bandanna Day, we’re rallying Australians to stand alongside young people facing cancer.”

“Bandanna Day holds a special place in our hearts at UM. We brought the networks together because we know the difference Canteen makes for young people impacted by cancer. It’s powerful to see what’s possible when we unite behind a cause that matters, and we’re proud to play our part in amplifying it,” said Andrew Clift, Managing Partner, UM.

*Images supplied by CRA