Tracy Johnson Archives

Tracy Johnson

BY Tracy Johnson 6 Feb 2017

Ten things Tracy Johnson learned from Kidd Kraddick

I still can’t believe he’s gone. It was my privilege to work with Kidd Kraddick.

BY Tracy Johnson 30 Jan 2017

The ratings freak out

Ratings freak out is understandable, but management needs to understand the real causes.

BY Tracy Johnson 25 Jan 2017

Arranged Marriage Morning Shows: Can They Work?

An arranged marriage is a type of marital union where the bride and groom are selected by their families. It’s still common in some cultures, including radio and television, where personalities ...

BY Tracy Johnson 1 Jan 2017

11 New Year Resolutions Every Radio Personality Should Keep

For most of you, New Year resolutions feel like a forced, trite way to make a change. In fact, you may have already given up on the whole process. After all, if you really wanted to change, why ...

BY Tracy Johnson 29 Dec 2016

7 Ways to Gain Listener Credibility

In many ways, we tell our listeners what we think of them. They can sense it when we think of them as a large mass of audience, used to provide an object for our own brilliance. They feel ...

BY Tracy Johnson 13 Dec 2016

5 Programming Considerations For Holiday

The year is winding down and you’re counting the days until the Holiday break. The ratings period is over, and you have a couple of weeks to relax and take it easy. Most of the staff wants time ...

BY Tracy Johnson 4 Dec 2016

How to Make A Great Impression on Facebook Live

As a personality brand, you know how important it is to create a connection with your audience. It’s what we do on the air every day, and what we strive to do online and via social media.

BY Tracy Johnson 21 Nov 2016

Unexpected But Important Elements of a Personality Brand

When it comes to building your personality brand, we tend to think about the obvious: How we sound on the air, how tight ttings sounds, making sure those publicity photos catch the good side.

BY Staff Writer 15 Nov 2016

This is Scary: Project VoCo Audio App That Gets Announcers to Say ANYTHING You Want Them To

How many times do you wish you could get that air personality to say exactly what you want them to? Or make them say it just a little differently? More effectively? And wouldn’t it be great to do ...

BY Tracy Johnson 10 Nov 2016

10 Ways Your Show Would Be Better If You Were More Like Trump

Love him or hate him, he’s the winner. Donald Trump defeated everyone to win the most powerful position in the world. What can broadcasters learn from it? How can you be more like Trump to ...

BY Tracy Johnson 4 Nov 2016

3 Promotion Tools Every Personality Needs

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It’s common to hear them complain about not having promo tools, trinkets ...

BY Tracy Johnson 21 Oct 2016

Four Coaching Tips To Help Talent Tell Better Personal Stories

A priority for air personality should be an intense focus to create unique, original content from their personal lives and observations. The problem is most talent doesn’t have the experience, ...

BY Tracy Johnson 2 Oct 2016

Podcast Idea: Top 10 Moments

So you want to start a new podcast, but can’t figure out what it should be about. The Top 10 Moments may be just the thing you need to get started.

BY Tracy Johnson 7 Sep 2016

How On-Air Reaction Depends on Personality Life Stage

Most personalities have great (or at least good) moments on the air. However, many of those moments fall flat, or completely fail because they’re out of synch with their air personality life ...

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