Australia’s best radio ads: Sirens round one

Sydney boutique creative agency Disciple has been recognised in the Siren Awards.

Their ad for the Melanoma Institute Australia has won the single category and single category and is the overall winner of the first round of Sirens 2015. 

The 30 second ad Melanoma Spreads was written by Alan Wilson and Peter Defries (right). It used sound effects to highlight how quickly a melanoma can spread. 

There were other winners too…

The Sirens’ campaign category was won by a three ad series for Allpest called We Don’t Do Husbands from Southern Cross Austereo. They were written and directed by 2013 Sirens finalist, Matt Dickson, Creative Solutions Director at SCA.

The craft category was won by production agency Cutting Edge for the ad Space Invaders for Instant Scratch Its.   Sound engineer Mike Lange and director Sam Boyd used the sound effects of the iconic Space Invaders game to promote the limited edition Space Invaders Scratch It. 

Commercial Radio Australia CEO Joan Warner said: “Sirens 2015 has started strongly and it’s great to see outstanding use of radio from both agencies and also direct from commercial radio stations in this round.”

The Gold Siren winner receives a trip to Cannes to the Cannes Radio Lions, and two tickets to attend the festival. The client of the winning 2014 Gold Siren Award also wins a ticket to Cannes.  Silver Sirens are awarded in each of the three categories: single, campaign and craft.  The winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council. There is also a client-voted award, a $5000 cash prize, awarded to the writers of the ad voted the best, by a panel of clients.

Listen to the round one winners here.