ARN is off and racing for the 2023 Melbourne Cup Carnival

As we count down to the 2023 Melbourne Cup Carnival, ARN has announced the renewal of its partnership with Victoria Racing Club (VRC).

As a VRC audio partner, ARN will be front and centre at Flemington Racecourse across the Melbourne Cup Carnival via both the KIIS 101.1 and iHeart Brands.

During the lead up to the iconic race week, KIIS 101.1’s Jase & Lauren will launch an in-show competition, where a race caller will commentate song lyrics. Listeners who call up and guess the song correctly can win a VIP race day experience, including a double pass and a $1000 makeover for Lexus Melbourne Cup Day.

KIIS 101.1 will also be providing premium entertainment in The Nursery for members.

iHeart will be on show in the brand-new festival style area ‘The Palooza,’ taking over the space, hosting a 360° photo booth, and running an exclusive competition to win the trip of a lifetime to the iHeart Jingle Ball in the US.

ARN Chief Strategy & Connections Officer Lauren Joyce says  “We always love working with VRC, especially for a week that is so ingrained in Melbourne’s sporting and lifestyle culture.”

“The combination of broadcasting trackside fun by KIIS 101.1’s Jase & Lauren as well as entertainment in The Palooza from iHeart, will mean all Melburnians can join in the fun, whether they’re at the races on not.”

VRC Executive General Manager Brand, Marketing and Communications Jo King thanked ARN for its support of the Melbourne Cup Carnival.

“ARN has been an important partner of VRC for over six years and through their wide and engaged network we can share the magic of the Melbourne Cup Carnival with Australians.”

ARN’s partnership with VRC officially kicks off from 4 November on Penfolds Derby Day and can be heard on air via KIIS 101.1.