Airtime Voice is here to help you source & record vox pops

Staff Writer
Microphone, Radio

Xtra Insights, the company behind Commercial Radio Australia’s regional surveys, has released a new feature for its Airtime Surveys platform.

The new tool is called Airtime Voice and is designed to help radio stations source and record vox pops.

While many stations use listener grabs in promos, these can be hard to source because less than 5% of listeners communicate with their favourite station.

To solve this problem, Airtime is pulling straight from its over 800,000 community members, allowing participants to record an audio response to open-ended questions.

With the permission of the Community Members, these recordings can then be used for promotional purposes, dramatically reducing the time and effort once required to source and produce vox pops.

“It worked a treat… it’s a great thing to have on the surveys… I can’t tell you how valuable it is to have access to these audio grabs for on air promos,” said River 94.9’s Drew Chapman of the new service.

To learn more or use the service head to

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27 Jun 2019 - 3:27 pm

So the ratings provider for regional markets is now doing creative… ? Imagine if this was Gfk?!?!
I don’t think it’s appropriate at all for a research company to be doing or offering anything to the radio industry other than research.

28 Jun 2019 - 9:26 am

Spot on Eric. I love the fact that the very stations that are surveyed, pay the company that coordinates & facilitates the ratings.

It’s like “Those who pay the piper, call the tune”.

Very much a conflict of interest & if anything compromising for advertisers


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