Airtime Voice is here to help you source & record vox pops

Xtra Insights, the company behind Commercial Radio Australia’s regional surveys, has released a new feature for its Airtime Surveys platform.

The new tool is called Airtime Voice and is designed to help radio stations source and record vox pops.

While many stations use listener grabs in promos, these can be hard to source because less than 5% of listeners communicate with their favourite station.

To solve this problem, Airtime is pulling straight from its over 800,000 community members, allowing participants to record an audio response to open-ended questions.

With the permission of the Community Members, these recordings can then be used for promotional purposes, dramatically reducing the time and effort once required to source and produce vox pops.

“It worked a treat… it’s a great thing to have on the surveys… I can’t tell you how valuable it is to have access to these audio grabs for on air promos,” said River 94.9’s Drew Chapman of the new service.

To learn more or use the service head to promo.airtimevoice.com