A career like no other: CRA celebrates World Radio Day

Radio’s continued global potency in attracting and keeping mass audiences while maintaining trust and entertaining people is being championed today, as part of World Radio Day.

Commercial Radio & Audio CEO Ford Ennals says “On World Radio Day, we’d like to thank the thousands of people working in the industry, dedicated to ensure that radio delivers entertainment, trusted news, emergency broadcasts, music and connection to millions of Australians listening across the nation.”

“Commercial radio provides 7,000 full time equivalent jobs, across a range of expertise, with over 2,000 employed in regional areas. A career in radio is like no other.”

“For 100 years, commercial radio has made an invaluable contribution to Australia’s culture, sense of community and economy, and, as today’s World Radio Day acknowledges, the best is yet to come.”

Andrea Ho, Discipline Lead for Radio and Podcasting at AFTRS, says radio and now podcasting are very much in our lives right now.

“Most Australians listen to some audio every week. Hundreds of community, commercial, and public radio stations make millions of hours of unique content telling Australian stories each year, which has a massive cultural impact and Australian radio is a thriving industry that employs thousands of people and contributes to our economy.”

“Let’s pause for a moment today to celebrate what a fabulous, essential, and loved service we provide in radio!”

More information on the UNESCO World Radio Day here.