What's New
BY Sarah Patterson May 1, 2024
What's New April 29, 2024
‘Melbourne’s Biggest Party.’ New ad campaign launched for Fox FM’S Fifi, Fev & Nick
Reporter
Fox FM’s Fifi, Fev & Nick are inviting listeners to join the party in a new campaign that reinforces the brekky trio’s strong connections with the hearts and minds of Melburnians.
The ‘Melbourne’s Biggest Party’ campaign aims to showcase the energy, fun and excitement people can enjoy by being a part of the show.
Featuring a pimped-up stretch limo, the trio rocking motorbikes and leathers and a party bus, the multi-million dollar campaign will run across TV, BVOD, cinema, socials, digital audio and out-of-home.
The commercial was filmed across multiple locations in Melbourne and aims to reinforce The Fox’s Fifi, Fev & Nick as the city’s #1 FM Breakfast show.
The soundtrack to the campaign is the ARIA-nominated dance track People Happy by up-and-coming Aussie producers KLP and Stace Cadet.
This year, Fifi, Fev & Nick are also taking the show to every corner of Melbourne with ‘Brekky in the Burbs.’
SCA Head of Hit Metro Content and The Fox Content Director Amanda Lee says “Fifi, Fev & Nick have such a strong heritage in Melbourne and a deep connection and love for their audience.”
‘Brekky in the Burbs’ has been the perfect way to further connect with their audiences on the ground. The team is Melbourne through and through and we know our listeners love the energy and fun they bring to Breakfast and this campaign reinforces our strong position here.”
SCA Head of Consumer Marketing Naomi Gorringe says “This campaign brings that energy to life with Melbourne’s biggest party and a soundtrack to match. It is a great way to celebrate Melbourne’s most listened to radio show.”
This dropped just in time!
Bring Back Tom & Olly
So where is the link to view the TVC?
Apologies. Should be there now.
Oi – um – am I listening to the right show? I saw the ad for the big breakfast party. I figured – yeah I’m into partying. So I tuned in Monday at 6am. Fifi was talking about her conversation with Michael from Specsavers about how her eyes need time to adjust to her new glasses … which didn’t feel like much of a party at all. Disappointed.