“Whether you like it or not, the show cuts through”: K & J’s Day One reviews


“It’s intense. And it’s going to be hard for us to keep up. And it’s only day one.”

The early reviews are in, after Kyle & Jackie O exploded onto the Melbourne Breakfast radio airwaves, taking no prisoners with their extreme and graphic content.

On the latest episode of the Game Changers Radio: Melbourne Radio Wars podcast, experienced programmer Irene Hulme offers her review:

“The first 30 minutes was so explicit, I was horrified for most of it. It was the most explicit 30 minutes of radio that I have ever heard.”

“It was relentless.”

But, she notes, the show certainly lived up to its perceived notion of being outrageous … and extreme.

And, she says, the show did exactly what it set out to do: elicit a response.

“Whether you like it or not, the show cuts through,” says Hulme.

“It was completely authentic. It sounded big.”

Former SCA content boss Craig Bruce even thinks Kyle dialled it up a notch.

“Both of them were on fire on day one. It was super impressive.”

As broadcasters, he says, K & J are dynamite.

“And I just think any question around whether he believes minimising the amount of adult content is a question or not – it’s officially off the table.”

As to how the big advertising clients might react to K & J’s explicit content, creative development coach Wade Kingsley says “If you’re an advertiser and you’re in the Kyle and Jack environment and you’re surprised by what they do, I’d find that more of a surprise.”

But in terms of which on-air team did the best Melbourne show for a Monday morning, Kingsley believes that out of KIIS, Fox and Nova, Nova 100’s Jase & Lauren had a strong showing, particularly given their attention to AFL content.

“Monday morning, you turn up at the work site, you turn up at the office … yes, you’re going to talk about the news events, yes you’re going to have a bit of pop culture, but invariably, the first topic is whether your team won or if your team lost,” says Kingsley.

With players like Collingwood’s Mason Cox as regular guests, Kingsley says Nova’s brekky show is one that reflects the heartbeat of Melbourne.

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Wade Kingsley
30 Apr 2024 - 12:13 pm

Slight correction: I listened mostly to Nova 100 breakfast on Monday and thought they did a great job that morning. Didn’t offer a personal opinion on ‘who won’ as I didn’t listen to everyone for long enough.

    Sarah Patterson
    30 Apr 2024 - 1:05 pm

    Noted Wade. Thank you. Will amend that par.

30 Apr 2024 - 1:13 pm

Much hype for what really is nothing more than crude extreme content. Might suit some, but after enduring 90 minutes it was switch the dial for this listener. Guessing I am not in their demographic profile, but what concerns me is those who are.

Chuck Tuna
30 Apr 2024 - 3:10 pm

Radio needs more dick jokes

John K
30 Apr 2024 - 5:02 pm

Im a committed Kyle and Jackie O fan after listening on the app but now great to hear them on local radio and my tip is dont be surprised if Jase and Lauren on Nova start to do more cutting edge things just so they can hang on to those that might jump ship

30 Apr 2024 - 6:41 pm

Great role models for young people. Broadcast authorities have a lot to answer for.

Jason, Andrew Toppin from Mubarek Victoria
1 May 2024 - 7:49 am

Great article
Why would I bother listening to Kyle? He is not worth listening to.
Since you article a lot of people have been angry with Kyles finish program they are defecting to Nova 100.

17 May 2024 - 11:29 pm

Kyle is a foul mouthed pig!!! Absolutely disgusting listening whilst driving my kids to school!!! Absolutely disgusting!!! I’m now happily listening to Jase and Lauren.


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