97.3FM’s Bianca, Terry & Bob
97.3’s Bianca, Terry & Bob debut in Brisbane this morning as ARN also pushed the button on a chunky marketing push.
ARN National Content Director, Duncan Campbell said: “We’re extremely excited to have Bianca Dye on board for our 2017 Breakfast show. We’ve developed a strong marketing campaign that captures the charisma and chemistry of Bianca, Terry and Bob, as well as their unique personalities.
Branded scooters hit the streets of Brisbane across the weekend and this morning. This is the first stage of the new campaign, featuring Bianca, Terry & Bob, across Adshel street furniture, Media V branded scooters, and a targeted digital campaign including display and social.
“It’s our biggest and best Brisbane marketing campaign to date, with an aim to further strengthen our engagement with our Brisbane audience”, added Duncan.