7HO FM story arc
New Content Director at 7HO FM in Hobart, Ross Turner, has sent us a great Breakfast piece of content that has been leveraged online, onair and offair very strongly by the station.
It began when 7HO-FM's Jane Turner made the comment on the air that "it’s easier for guys to get a date than it is for women" and her on-air partner Johnno challenged her to transform into a guy and show the boys how easy it is to pick up.
The story arc was developed over a week, with listeners advising on pick-up lines, locations, styling – culminating in a 60-minute makeover.
Unfortunately, the obtaining of a date didn't quite go to plan. Turner said; “for a city in which the women outnumber men, I thought it would be easier….the fact that I looked like a 70’s boogie nights star probably didn’t help! I’m not sold that it’s not easier for men, but it may be a little trickier than I thought.”
See the before and after shots below;