2DayFM launches phase two of ‘A Better Today’ campaign  

2DayFM has launched the second part of its ‘A Better Today’ campaign, featuring an all-dancing sequined 90s daydream, set in a local Chinese restaurant.

A mother settles her family in for dinner and the chef in another room turns up a radio playing Mariah Carey’s Fantasy.

It’s not long before her attention is caught by the nostalgic tune and her mind wanders. 

For the next four minutes, the mother’s mind is lost in the song as she imagines dancing in the 90s, with no awareness of the other patrons in the restaurant. 

That’s how 2DayFM wants you to feel when you hear your favourite song on the station.

The Producers Director, Cameron March, and freelance creative Christy Peacock collaborated with choreographer Marko Panzic and the SCA Marketing team to transform the mum into a 90s diva dancing on the restaurant tabletop.

Complete with a dance troupe, sequins and disco light show, as she embraces her love of 90s music.

Not even the arrival of bemused 2Day FM Breakfast hosts Dave Hughes, Erin Molan and Ed Kavalee can break her stride when they arrive for dinner at the same restaurant.

Filmed at an iconic Western Sydney Chinese restaurant, the campaign features the restaurants own maitre d’, plus local Sydney dancers and The Champ Fam, a real family who star in the commercial.

SCA Chief Marketing Officer, Nikki Clarkson, said: “A Better Today is an ode to the joy of music and the places it can take us. This campaign captures the joy of living in the moment, and how 2Day FM can transform any day into a better today – even at your local Chinese.”

“2Day offers its listeners an uplifting, mood-focused, ‘feel great’ pop format that they love. This commercial brings that idea to life with the same feel-good vibes you get from listening to 2Day.”

The Producers Director, Cameron March, said: “As a director, it’s a dream come true when you have a client like SCA and 2Day FM that is willing to build upon the previous year’s campaign and take it to the next level. 

“We stepped into a world of colour and dance, ultimately creating a piece of content that stands out. I’m proud to say we are taking our viewers along a journey of an even better today, this year.”

The Producers Executive Producer, Noelle Jones, said: “It was an absolute pleasure to work with SCA again. We look forward to more creative opportunities in the future.”

The campaign will run in cinema and TV across a range of digital and social assets in and out of home.