Radio Ratings: Big swings away from Hit and KOFM across the board in Newcastle Survey #2
KOFM (soon to be rebranded to Triple M Newcastle), retained top spot overall in People 10+ despite falling to a 14% share (-2.8).
Hit106.9 slid even further in the same category, plummetting to 12.7% (-3.4).
News was mixed for ABC stations overall as triple j fell to 10.9% (-1.3) while over on the AM band ABC 1233 was the big winner, rising to a strong 10.6% share (+2.0).
Results in Breakfast were reflective of the overall trend, with KOFM’s Tanya and Steve on 16.8% (-2.3) and Hit106.9’s Nick, Jess and Simon on 11.5% (-3.1) holding on to #1 and #2 on the FM band despite downward swings.
Ben and Liam on triple j largely held their share, sitting just behind Hit on 10.6% (-0.9).
ABC Newcastle’s Breakfast show with Garth Russell is now the second-most listened to show overall between 5:30am-9am, rising to a 14.9% share (+2.0).
Hit Network’s Hughesy and Kate held onto #1 on Drive, holding 17.5% (-3.5).
triple j’s Veronica and Lewis had a great result in the slot. The duo held steady with 14.8% (-0.1) but it was enough to take second spot off Kennedy and Molloy on KOFM who saw a massive downturn of -5 ratings points to finish with just 13.4%.