Jonesy & Amanda front new WSFM marketing campaign

Assistant Editor

ARN has launched its latest marketing campaign for WSFM, featuring Breakfast team Jonesy and Amanda.

The cross-platform campaign was officially launched on Sunday, and features the Brekky team in three new TVCs.

It will also roll out across outdoor, digital and social.

The TVCs were filmed using a trampoline, and ARN say the commercials aim to capture the dynamic friendship of Jonesy and Amanda’s #2 Breakfast show on Sydney’s #1 FM station.

“Using a simple concept, we wanted to capture the on-air chemistry of Jonesy & Amanda, who are loved by their audience for their sense of fun, cheeky banter and genuine friendship,” said ARN chief marketing officer Anthony Xydis.

“We also wanted to showcase the energy of the station, embrace its heritage and unique music positioning, utilising the unique WSFM ‘jongle’ which recently launched on air.

“This unrivalled combination has made WSFM #1FM and there is no better time to demonstrate ARN’s ongoing investment in marketing as a key part of our strategy for WSFM and the broader network.”

The new Sydney ARN campaign has been announced off the back of Gold104.3‘s latest campaign featuring new Breakfast host Christian O’Connell.

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