Why do host-read podcast ads cut through so well?

If you’re a podcast listener, chances are you’ve listened to a host read ad.


Cogito, ergo sum

Cogito, ergo sum (I think, therefore I am) is a philosophical statement first conceived by René Descartes. The idea of which has become a fundamental element of Western philosophy.

The simple meaning of the phrase is that if someone is wondering whether or not he or she exists, that is in and of itself proof that he or she does exist. So, you exist because you think...

... but exactly what is it that you think?


Not Quite True

If you’ve read any of my articles you’ll know my focus generally tends to lean toward the emotional and spiritual aspects of selling.

Selling is quite simple. The mechanics of it have never really changed through the years; and let’s face it, most of us know what to do and how to do it, but it is within the actual ‘doing’ of it that many of us come unglued.


Money & Manna

Somerset Maugham once said:

"It's a funny thing about life. If you refuse to accept anything but the best, you very often get it."

Sadly, it is true for many of us that our resistance to accepting less than the best for ourselves is often left wanting. All my life I have seen people (and have often been the person) who at times accepts much less than the optimum choice - the best thing for me.


Sales Hurdles

Recently I had contact with a radio salesperson who told me he was working through the challenges in his sales lull and that he was hopefully getting back into the groove.

"Action plus Courage" is one of my core catch cries and one that I hold close - yet the line itself seems counter to the received wisdom that the opposite is true.


Rising to Mediocrity

Last night when you lay your head down were you content with your day?

Were you enthusiastic enough at work? Did you love your companion enough? Did you learn something, or realize something brand new?

When your son or daughter asked for your time and attention - did they get all of you, or just a little?

When your client signed off on the advertising contract, were you positive it was the right schedule, or was it a little soft? Did you procrastinate, again, with concern to something significant and imperative? Did you have the courage to take any chances?

Did you?


Heart of the Matter

I meet with a good friend of mine for dinner on a regular basis - he works in an industry far removed from advertising sales. Recently he explained to me that he wanted to learn how to sell because it would help him further his career. I agreed that I would give him simple sales lessons each time we had dinner to help him along.


Everyone Sells

Everyone at your radio station sells.

I'm not concerned with what job people actually do at your station but ultimately they're all selling something, and they're selling something about you.


What You Give is What You Get

We can all turn any setback into our favour by making the effort to find something positive about it. This may be demanding but in the end it is by far the best course of action to take.


People Pleasing

I noticed an advertiser using the tagline "Life's much more interesting when you're direct".

I suspect the advertiser wasn't really referring to anything fundamentally focused on how we communicate, but was trying to get the message out about their new interest rate - the advertiser was a bank. Nonetheless the tag line stuck with me.

Life's much more interesting when you're direct.


The Edge 96.One has a vacancy for a Breakfast Show Producer / Music Announcer. Details



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Grant Broadcasters has a vacancy for an Infrastructure & Development Manager - Digital Media. Details.


Nova 96.9 have a 10-month Integration Project Manager role available. Details.

Hope Media in Sydney has a vacancy for a Producer for the Open House program. Details.



NewstalkZB is looking for a Producer for the Sunday Cafe. Details.


i98FM in the Illawarra are recruiting a casual Journalist. Details


SCA has a vacancy for a Breakfast Producer - Central Coast. Details.


Nova Entertainment has a vacancy for an Integration and Marketing Manager for a 10 month maternity cover. - Sydney. Details.





SCA has a vacancy for an Announcer / Promotions Assistant - Dubbo. Details



Chilli FM has a vacancy for an Announcer / Music Director. Details.


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2CH Sydney is looking for a Sales Manager and six Account Managers. Details.


ARN in Brisbane is looking for an Integration Specialist. Details.



Hit100.9 Hobart is looking for an Announcer. Details.


NewstalkZB is looking for a NewsReader Details.


Nova Entertainment has a vacancy for a Technology Manager. - Adelaide. Details.


Tasmanian Broadcasters has a vacancy for a Journalist / News Presenter - Hobart. Details.


5MU is currently recruiting for a dynamic On-Air Personality/Online Support. Details.


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