Winners from Round 1 of Siren Awards 2014
DDB Sydney's Jim Curtis and Ryan Fitzgerald (no not the one from Nova) have won round one of the 2014 Siren Awards for their “Road/Drive/Street” campaign.
This ad, called 'Road', also won the single category, and was highly commended in the craft category.
or hear it here
Jim and Ryan said: “The bones of the ad came out of the rhythmic sound car tyres make when driving along freeways. It seemed to be a good place to start when thinking about fatigue.”
“Radio is one of the most enjoyable mediums to work with. You can literally think of anything without the worry of ‘how the hell are we going to shoot that?’ Hopefully through winning this, we’ll be able to add some more radio to some of our upcoming campaigns.”
The campaign is now in the running to win the Gold Siren for best radio ad of the year, announced in May next year.
Hear other winners from Round 1 here.