Where does radio fit in cars of the future?


What does audio entertainment look like for the car of the future?

What’s being done right now to ensure radio is as best placed as it can be for the rise of the connected car?

Those were two of the questions posed by Jamie Chaux, Head of Digital, Commercial Radio Australia (CRA) in his presentation at Radiodays Asia 2022.

The conference was told the car of the future challenges radio’s prominent role in the dashboard: new connected cars will come with internet connections in-built and large touchscreens that make accessing entertainment other than live radio the easiest it has ever been.

More than 80 percent of the people surveyed across the world in a WorldDAb 2021 Car Buyers Survey said they typically listen to the radio in a car and broadcast radio is a must-have in cars.

Full story here.

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