What’s a pecan?

In a great piece of publicity for the 'Fitzy & Wippa' Breakfast Show, Wippa has recorded a segment on Channel Nine's 'Millionaire Hot Seat'. Slightly ironically, the TV show is hosted by Triple M's Eddie McGuire.

The content had been setup, and evolved over a period of time on Nova with Wippa talking up his general knowledge, the culmination of the content was the appearance on the TV show. 

An excellent idea, well produced, and culminating in a strong piece of PR for the Nova 969 Breakfast show. Watch the video here.