What do Agencies Want?

Three agency execs talk about the challenges they face when buying radio.

Part of the National Radio Conference, the panel also talks about the how the industry could improve and where it is doing good.

Alex Hayes from Mumbrella leads the discussion and was joined by Peita Pacey, , Carat Sydney Head of Strategy, Zoe May Associate Director of intel/ Maxus and Rebecca Ho a Senior Investment manager with Starcom Sydney.

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