We’re rapt: SCA on Survey 2

SCA says it’s rapt with the momentum its stations and breakfast, drive and night shows have delivered, after a strong showing in the second survey of 2022.

SCA Chief Content Officer Dave Cameron points to significant audience cume growth across the country, as people return to cars and workplaces.

He also notes a shift back to music and entertainment stations.

“The Hit Network remains No.1 nationally in our key target of 25-54 women, and likewise Triple M as No.1 for 25-54 men,” he says.

“In Sydney, 2DayFM and Triple M Sydney both delivered terrific audience growth through breakfast, workday and drive.”

“In Melbourne, The Fox continues its rise post-lockdowns with large rises in the Fifi, Fev and Nick breakfast show now just 0.7 off No.1 FM, and Fox remains the most listened to station in Australia with nearly 1.2m cume.”

“B105’s Stav, Abbie and Matt delivered a No.1 FM Breakfast result for Brisbane with strong audience increases across the station.”

“Nationally, Triple M’s Marty Sheargold Show remains No.1 25-54 men, Carrie and Tommy on Hit has increased its audience by another 104,000 national listeners.”

“Abbie Chatfield’s new national Hit nights show Hot Nights has delivered its second national share increase after only 10 weeks on air.”

Nine of SCA’s 10 metro stations were up in survey 2, and Cameron says many of those are seeing their best results in several years.