Vinyl Group to acquire Aussie youth publisher The Brag Media

ASX-listed music company Vinyl Group has entered into an agreement to fully acquire Australian youth publisher The Brag Media, including its premium network of mastheads and events.

It’s also announced a second round of investment by WiseTech Global CEO & Founder Richard White by way of an $11 million placement and debt facility.

The Brag Media publishes owned outlets TheBrag.com, The Music Network and Tone Deaf, and Penske Media Corporation (PMC) titles Rolling Stone and Variety in Australia and New Zealand.

It also exclusively represents local digital audiences for over a dozen other titles including HypeBeast, Billboard, The Hollywood Reporter, Music Feeds and Rotten Tomatoes.

Vinyl Group will pay $8 million in cash to acquire 100% of The Brag Media and its subsidiaries, with a further $2 million payable in cash or stock based on financial performance.

Vinyl Group CEO Josh Simons (main photo) says “Vinyl Group’s suite of products work together to empower participants of the music ecosystem and reach all corners of the creator economy, and we can’t wait to start working with the iconic mastheads that Luke (The Brag Media CEO Luke Girgis) and The Brag Media have successfully developed in Australia.”