Triple M announces the launch of Tradie Radio 

Triple M has today announced the launch of new DAB+ station, Triple M Tradie Radio, with XXXX beer and Mitsubishi Triton signing on as partners. 

The new DAB+ station has been built specifically for tradies, aiming to be sure that when the job isn’t running smoothly, the music is.

Available on both DAB+ and LiSTNR, the station plays all the classics from the 90s and 2000s. From Oasis to Pearl Jam, Nirvana to the Offspring, Tradie Radio has compiled well-known worksite anthems for blokes on the tools.

“Tradie Radio has a tool bag filled with only the best artists and tunes you would want to hear on any job site. Spanning across the ‘90s and 2000s we’re confident this is the soundtrack for tradies across the country,” said SCA Head of Music, Mickey Maher.

SCA Head of Client Services and Partnerships, Trevor Crook, said, “There was a clear opportunity to cater to Australia’s vast building industry, providing a ‘radio home’ for tradespeople working on site, the advertisers in this sector, and brands that want cut-through and a share of voice in it.”

“In designing Triple M Tradie Radio, we have created a one-stop shop for connection and entertainment. Triple M is already a much-loved brand in Australia, and this brand extension allows us to further deliver a bespoke offering across DAB+ radio and the LiSTNR app.”

“Advertiser interest in Tradie Radio has been overwhelming, with Mitsubishi and XXXX moving very quickly to secure foundation partner positions. Both will receive category exclusivity within content and great cut through with a high volume of meaningful impacts, including informative and entertaining 60 second branded content executions.”

Chris Allan, Head of Marketing, Core Beer, said, “We’re delighted to be partnering with Triple M Tradie Radio and look forward to being the exclusive Afternoon/Drive launch partner. Tradies remain a key growth audience for XXXX and are an audience who are increasingly difficult to target, so having access to them in a curated space with content shaped for their specific wants and needs is a real win.”

Triple M Tradie Radio is now available on DAB+ in Sydney, Melbourne, Brisbane, Adelaide, Perth and the Gold Coast, or nationally on the LiSTNR app.

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The Wolf
1 May 2023 - 9:18 am

Did Tradie Radio back in 2009 here in Sydney on 2RPH 2 Hours in the Morning even with being a Community Radio Station I was able to get some great advertisers on board and endless content for Fixing things. I would have thought the geniuses in Marketing would have come up with this earlier.

1 May 2023 - 6:42 pm

How many DAB stations does SCA need?? They are simply diluting their listeners.

2 May 2023 - 11:15 am

I feel like they missed an opportunity to call it “Tradio”…

3 May 2023 - 7:00 am

We already have Tradie radio, it’s called Triple M and WS. What a load of rubbish from the hype factory. What next Nurses radio ????

11 Jun 2023 - 3:17 pm

Went down hill when they overplayed the brit pop. Should of stuck to the grunge and alternative and the bands it subsequently spawned.


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